Fitness Safari

I was at the gym early this morning, powering through a tough set of deadlifts, followed by exhaustive sets of pull ups when I noticed a maintenance-type guy preparing to hang a framed poster on the wall... Was it motivational? No. Was it inspiring? No. Did it make me hungry as hell? YES. There I was. Tired. Sweaty. Hungry and 10 hours into a 16-hour fast and what is this guy hanging on the wall next to the pull up/dip station? A cheery picture of Craisins. Personally, I love Craisins. I like the tangy-sweet taste they add to my salads. But, being as they're just a step above Mike-n-Ike's, I don't usually keep them around (I can't be trusted near Mike-n-Ike's either.) I notice a man in a black overcoat sort of overseeing the process and I said to him, "Why don't you just hang up a picture of a candy bar while you're at it?" He sort of laughs and we get into a discussion about marketing decisions (I won't bore you with that here). The crux of ...