This gave me an idea. The next morning, I fired up my laptop and created this:
Yesterday, I heard him throwing the phrase "Are you all in?" around in regards to something he had read. Ok, I know I didn't invent the phrase, but this was weird. Then, today, he posted a video on facebook asking fitness professionals if they are "all in" for their clients. Ok, good application of an awesome idea; I'm down with that. But, initially, it bothered me that it seemed like he took my motivational slogan and made it his. But then I thought about it. I obviously didn't invent the phrase - gamblers have been saying it for centuries in who knows how many languages and fitness professionals have no doubt been using it forever. I came to the conclusion that, if it was never mine in the first place, it can't be stolen.
So what is an original idea and, more importantly, do they even exist anymore? I mean, Nike didn't invent the phrase "Just Do It," but they picked a font and an application and made it their brand.
To give credit where credit is due, I only came up with the idea to use that phrase after my boss made that comment to the team during my session. I simply took it one step further in my mind. I have no idea where it came from. I read a lot of blogs and watch a lot of television and live sports. I could have heard it weeks or even months ago and it was just sitting around in my subconscious waiting for me to find an application in which I could use it that would be meaningful to me.
In essence, I arrived at the idea of athletes being "All In" because of what he had said (that combined with the new "One More" Gatorade commercial that's been on all of the time). He said he got to the idea of fitness professionals being "All In" from various reading he's done and listening to others over the past few months. For him the concept application crystalized not when he saw my flyer, but when read something by another fitness professional.